Ashish Singh

Product designer who builds.

I have spent six years designing B2B SaaS and consumer products. At BeatRoute I lead end-to-end design for a sales and distribution platform used by 150+ enterprises, and I own its design system.

I also build and ship my own products, including an AI analytics tool that is live in production. I prototype with code, so I reach a working product faster.

Things I've built

Designing for AI to build

BeatRoute Innovations

A design system engineers hand to an AI coding agent. It cut our design to ship time about 70%.

BeatRoute Sales Team App schedule

Sales Team App

Beatroute Innovations

The field-sales app 100+ companies run on. I redesigned it end to end and made one product configurable enough to fit four very different industries, from FMCG to building materials to agri.

BeatRoute Sales Team App shown on mobile

Meet Hushh

Self-built

A consumer app for small-group meetups in a new city. Designed and built it solo, React Native and Firebase, with a matching engine, voice-note screening and payments. Shipped to pilot.

Meet Hushh — small-group meetups app

Away, reimagined

AI travel · heyaway.ai

An AI-native reimagining of flight booking as a friend who finds and negotiates your best all-in price, so the price you see is the price you pay. I designed the whole trust-first flow, from a one-line ask to a live negotiation to a few honest choices.

Away — AI travel booking, the negotiate-first home screen

Signal

Self-built

CSAT for complex workflows. One script and an agent that asks the right question at the right moment, so any B2B workflow gets its own score, with no per-workflow code and no app release.

Signal — integrate with one line: npx @ashish221/signal-cli connect