Product · Signal

CSAT for complex workflows.

Rating tools are built for simple products with one journey. Signal measures satisfaction on any workflow inside a complex B2B app — with one script and an agent that asks the right question at the right moment. No per-workflow code. No app release.

RoleDesigner & builder — end to end

WhatSelf-built 0→1 product

ScopeProduct, brand, SDK & dashboard

1×

The whole integration — then never again

Releases to launch or change a survey

Every

Workflow gets its own CSAT & CES score

Try Signal live

Signal — integrate with a single line: npx @ashish221/signal-cli connect

The problem

Rating is easy for simple products. Not for complex ones.

A consumer brand has one product and one core journey — order the food, book the ride, watch the episode. There is always a single, obvious moment to ask “how was it?”, and every rating platform is built for exactly that world. Complex B2B products don’t work that way.

Problem 01

One app is not one journey. It’s dozens.

A field-sales or CRM app runs order-taking, expense claims, merchandising audits, complaint resolution, beat planning and more — and every company runs a different mix. There is no single “how was it?” moment, so a one-size rating prompt has nowhere to live.

Problem 02

Measuring any one workflow means shipping code.

To put CSAT on a workflow today, engineering instruments each flow by hand. On native apps you can’t just start asking — you need a new build and an app-store release. A new question, a new workflow, a new moment? Another release cycle. So it rarely happens.

Problem 03

So teams fly blind on how it feels.

Product can see usage and drop-off, but not the feeling — which workflows delight and which quietly frustrate. The one signal that would answer it is the hardest and slowest to collect, so the question mostly goes unasked.

The idea

Move the work off the app, onto an agent.

The fix was to make instrumentation a one-time thing and everything else configuration. You integrate Signal once — one script on the web, one init on native — and that is the only code that ever ships. From then on, an agent decides when to ask, who to ask, and which workflow to ask about, and renders the question in-app without anyone writing code for it.

One script, then never again

A single integration is the entire engineering cost. Every survey after that — new workflow, new question, new timing — is configured from a dashboard, not coded and released.

An agent picks the moment

Eligibility and suppression rules choose the right person, the right moment and the right workflow. Questions land where they matter, and never so often that people tune them out.

Workflow event

A rep finishes an action

Checks eligibility

Is it worth asking here?

Suppression check

Skip if asked recently

Asks in-app

A quiet sheet, in context

Response

Rating, words, optional photo

Scored by workflow

Reads back on the dashboard

Nothing worth asking, or asked too recently? Signal stays silent — no fatigue, no blocking, nothing shown.

The ask

Signal in-app feedback sheet — rate, pick a reason, done in three taps, no redirect

How it works

One integration. Everything else is configured.

Signal is a complete loop — from the right question at the right moment to a score you can act on — and none of it asks the product team to ship code twice.

Signal setup — npx @signal/cli init signs you in, provisions a key and installs the SDK in about a minute

One-line integration

Drop in one script on the web, or one init on native. That is the whole engineering cost of Signal — forever, across every workflow you ever measure.

Configure, don’t code

Add a workflow, write the question, set who sees it and when — all from the dashboard. It goes live without a build, a review, or a release.

The agent asks

Eligibility and suppression choose the right person, moment and workflow, so a prompt only ever appears when it’s genuinely worth asking. Invisible until then.

Native, without the rebuild

A bundled renderer shows the sheet inside native apps, so you skip the build-and-ship cycle every in-app survey used to demand. Same experience on web.

Per-workflow CSAT & CES

Scores roll up by workflow, not into one blended number, so you can see exactly which journeys delight and which quietly frustrate.

Never intrusive

Fail-silent by design. If there’s nothing to ask, or the backend is unreachable, the user sees nothing at all. It can never block or crash the host app.

Reads on a dashboard

Responses — a rating, optional words, an optional photo — land in real time, deduplicated, and delivered even after a crash or a dropped connection.

Feedback an agent can read

Beyond charts for humans, Signal exposes feedback through a context layer, so an AI agent can query how a workflow is trending and act on it.

The dashboard

Signal Feedback dashboard — CSAT, responses, unique users and response rate for every workflow

Signal workflow detail — ranked reasons and every raw response with rating, comment, photo and device context

The hard calls

What it cost to keep it simple.

Invisible versus asked

Ask too often and people tune it out; too rarely and you learn nothing. Suppression had to default to conservative, and let the backend own the real cooldowns.

Config power versus simplicity

Anyone should be able to launch a survey without a PM or engineer — yet the system still had to bend to complex, wildly different workflows.

Native parity, without native code

Rendering in a web layer had to feel genuinely native — motion, timing, one-handed, offline-tolerant — or field users would dismiss it on sight.

Trust, with zero degradation

Embedded inside apps a business relies on, Signal could never slow, block or crash the host. Fail-silent and guest-safe were non-negotiable from the first line.

The shift

From a release cycle to a dashboard edit.

The real impact isn’t a single number — it’s what it now takes to measure a workflow at all. The cost of asking drops from an engineering project to a configuration change.

Before SignalWeeks

Instrument the workflow by hand→Cut a new native build→App-store review & release→Repeat for every change

Gated by the release cycle — so it mostly never happens.

With SignalMinutes

Integrate once→Add the workflow & question→The agent asks→Scores read back, live

Zero releases — any workflow, changed any time.

The takeaway

The hard part of measuring experience was never the question. It was everything you had to ship just to ask it. Signal makes asking almost free — so complex products can finally hear how each workflow really feels.

Try Signal live